Product Marketing Manager Vacancy Apply Now Full time Jobs 2022
Product Marketing Manager Vacancy Apply Now Full time Jobs 2022
Product Marketing Manager Vacancy Apply Now
Full Job Description
Who are we?
Who we work with
Food delivery platforms such as Deliveroo, Uber Eats, Doordash, Delivery Hero and customers such as Taco Bell, Burger King, KFC, Unilever and your local takeaway too!
Our teams are growing rapidly across Europe, Americas, Australia and the Middle East. Our people are ambitious, take ownership, and celebrate success with the entire team. Because we have a deep level of respect for each other, there is always room to learn and develop.
Reason for the role
Tasks and responsibilities
Generating actionable user and prospect insight to inform strategy
Developing product positioning and messaging frameworks
Implementing compelling product narratives to inspire emotional and practical connections from target audiences
Planning and executing go-to-market strategy for product launches
Leading campaigns to drive product adoption and satisfaction
Crafting a learning agenda and experimenting rapidly to optimize initiatives
Building helpful sales enablement tools to accelerate deal success
Working cross-functionally to bring plans to life in an evolving environment
You have 3+ years experience as a Product Marketing Manager or other similar role
You’re comfortable building from the ground up without perfect data and proven best practices
You’re an independent worker who’s been responsible for creating, leading, managing, and measuring complex campaigns
You have a natural creative eye and can not only evaluate asset quality, but can build creative deliverables yourself when needed
You’re a critical thinker with an ability to form and sell through a perspective using data, instinct, and industry inspiration
You possess strong communication and interpersonal skills that inspire and motivate leaders and teams
You’re organized and have no issues managing multiple projects at once
You’re flexible in responding to evolving business priorities and dealing with ambiguity in a growing scale-up
You love to work cross-functionally to bring together diverse perspectives to ensure we’re doing what’s best for our customers and partners
Any experience in the hospitality or restaurant industries is a big plus
Experience with Cloud technologies and SaaS products
What we offer?
Fast-growing SaaS scale-up that’s solving real problems with product that’s well utilized and loved by customers
Growing marketing team with plenty of opportunity to develop, take ownership, and explore various career paths
Complete flexibility around working hours, locations, and office days
Diverse international team with regular company and team events
Transparency and visibility including a weekly company sprint on vision, strategy, roadmap, and progress
Constant product innovation with weekly releases and new features
Digital Analytics Manager
Full Job Description
Team: Commercial Marketing
Working Pattern: 37hr
At Shell Energy, we believe that home energy matters. It’s more than what boils the kettle or keeps the radiators warm. It empowers us to make better decisions now about our world tomorrow.
It’s the reason why we supply 100% renewable electricity, carbon-neutral home energy, smart home technology, discounts on broadband, and exclusive rewards. Going above and beyond for our customers is what we’re all about.
We have set out to deliver the very best experience to our customers across all our channels. But bigger challenges lie ahead. We need to keep moving forward. Why don’t you help us get there?
Who you’ll work with:
We’re ambitious with a pace to match, and as part of one of the world’s largest companies, the opportunity and ability to push forward is greater than ever before.
We foster a culture of continuous improvement. Accountability matters, which means enabling transformation through autonomy to influence and see progress through.
Every day we work to provide an environment where all employees feel valued and included, and are able to nurture their talent as individuals and as part of a collaborative team.
A diverse and inclusive workplace, embedded in our principles of honesty, integrity and respect, brings together remarkable people and enables them to be themselves. At Shell Energy, you’ll be able to apply and develop your skills and knowledge as part of a collaborative team that’s helping to innovate.
Your part in our journey:
Developing and scaling our digital growth channels is one of our core priorities as we undergo an exciting and significant period of business transformation in enhancing our digital capabilities and ways of working.
This position will play a pivotal role in determining the success and speed at which we are able to grow performance across all digital touchpoints and products/ services.
Your part in the team:
You will be the business owner of digital analytics for our website and app, demonstrating the benefit of data-driven decision-making to optimise our customer journeys to improve performance across acquisition, retention and cross-sell.
Ownership and accountability of Adobe Experience Platform, ensuring data quality and business adoption/ value generation is achieved.
Delivery of powerful and commercially grounded insights to improve trading and digital marketing performance and enhance customer experience.
Support key cross-functional Customer Journey Teams (CJT’s) to provide meaningful insight and analysis to drive business and customer value.
Accountable for the integration of data across multiple internal and external sources to move to a single view of digital performance.
Help drive understanding in the incrementality of our marketing efforts by exploring marketing mix modelling and multi-touch attribution to influence the strategy of the Digital Performance
What you’ll need to help you make the best of the role:
Commercially and strategically minded, with a proven track record of providing digital growth insight that deliver both business and customer value
Experience of Adobe Experience Platform (in particular Adobe Analytics) with a focus on Customer Journey Analytics to inform performance tracking and optimisation
Passionate about producing high-quality insights that drive acquisition, cross-sell and retention improvements via engaging communication of results to a broad audience
Ability to work independently and be a self starter, identifying new areas of opportunity to contribute to improved business performance
Strong knowledge of integrated Digital Performance Marketing (including PPC, SEO, Affiliates, Display, Social, CRO, Email)
Superior analytical skills with proven experience working with complex data and insight to track and manage performance
Be up-to-date with the latest news, innovations and trends in digital analytics, data science and technology
Experience with full-funnel analysis across multiple touchpoints and products, with an ability to absorb and interpret data from multiple sources to produce value driven insights.
Experience with tag management platforms, media side tracking/ tagging and data layer structures.
Demonstrable experience with the development, maintenance and governance of data collection capabilities (e.g. digital data layer setup and management). Proactively identifying gaps in web analytics tracking and briefing the development team to implement required updates to data collection sources
A self-starting attitude and ability to adapt to fast changing priorities
The nice to have’s:
Experience of attribution modelling methodologies
Experience with Adobe Analytics and Google Analytics reporting suite
Tag Management Platform understanding (media side tracking/ tagging)
Experience with working as part of/ alongside Agile teams and methodologies.
Experience with Salesforce SalesCloud, MarketingCloud, Interaction Studio
Experience with test and learn platforms – Adobe Target, Interaction Studio, Google Optimise
Basic understanding of SQL
What’s in it for you:
- Company maternity /adoption pay – 26 weeks full pay, followed by 13 weeks statutory pay for eligible employees.
- Two weeks full paternity pay
- BUPA Private Healthcare
- Life Assurance
- Pension Scheme
- Flexible Working
- Agile Working/Working from Home where appropriate
- Staff Tariffs
- Mentoring Scheme
- Apprenticeship Schemes
- Training and Coaching
- Development Portal to access development material and share experiences
- Exclusive Retail Discounts (from nearly 900 retailers
- 25 days holiday (plus Bank Holidays) and Holiday Trading Scheme
- Quarterly Team Socials
- Platform to access healthy meal ideas, exercise videos and mindfulness tips
- Access to impartial financial advice
- E-cards to share thanks with colleagues
- A fresh start to the week with free fresh fruit, every Monday
- Charity events to support our charity partner NSPCC
- Trim Trail onsite
- Ample free onsite parking
- Modern, vibrant offices
- Den with sofas, PS4 and table football
- Onsite restaurant with hot and cold menu and pizza order service
- Barista style coffee bar with hot and cold snacks
- Smart/Casual Dress
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